Guitar Hero Turns 20 – How a Plastic Axe United Generations Among Music Fans

It has been 20 years since the legendary game debuted across the Atlantic, offering everyday gamers the means to feel like a rock star. Not in reality, though you'd be hard-pressed telling that someone who has mastered Free Bird’s lengthy instrumental break before an enthusiastic living-room audience.

Created by the developers, the game gave players a plastic guitar peripheral to match coloured notes scrolling down the screen in time with a song. Each riff corresponded to specific notes, producing the sensation of an authentic live show.

Harmonix had already tried its hand with rhythm games before partnering with the publisher, which was acquired by the gaming giant in 2006. Collaboratively, they established the groundwork for an unlikely billion-dollar series that had a remarkable influence on numerous of the artists included, showcasing decades-old groups to a new generation of younger players.

A former executive, ex-chief operating officer of Harmonix, recalls the initial budgetary hurdles in securing the recordings – despite the fact the first two games mostly used rerecorded tracks.

“We rerecorded every song since the cost prohibitive,” he explains. “Even with the necessary permissions alone, it proved nearly impossible. We couldn’t get bands like the Who – RedOctane had virtually no money, and our team was fairly certain the project would flop. However, when Guitar Hero became a hit, and record sales and radio play were going up, everyone wanted to participate.”

He continues: “Among the amazing things was the number of mothers and fathers got in touch expressing gratitude for exposing their children to the songs they adored. It became a multigenerational phenomenon.”

Classic Rock Finds a New Audience

Irish group the Answer included their track in the 2008 release Guitar Hero World Tour. Lead musician the artist remembers the way the game brought classic rock back into vogue: “Guitar Hero provided a bigger, younger audience. Typically this had been seen as music that was past it, but then when it was included in the title young people were finding it, abruptly it was cool. That legitimised the genre, eliminating the ‘dad rock’ tag. It provided all our music renewed popularity.”

In 2008, the Answer’s debut album was still unreleased in the US, meaning the game was a key medium for exposure for the group during their US tour supporting AC/DC. “Their crew had on Never Too Late during travel, and some of them recognized us thanks to the game,” Mahon says.

Major Band Titles and Lasting Impact

Music's heavyweight names quickly capitalised on the game's success, including bands like Aerosmith, Metallica and Van Halen starring in specialized game editions that focused on each band’s catalogue and related lore, visuals and legendary status. For example, the Aerosmith edition, it was said earned the group more money than any of their studio albums. It moved well over half a million units upon release, while demand for their songs rose of up to 40% during an era as the industry faced decline.

Guitar Hero still motivates quick-handed dedication within the community. Recently, a streamer completed a remarkable feat featuring Through the Fire and Flames – a notoriously difficult power-metal song made popular by the game – on Clone Hero, a no-cost alternative with almost identical mechanics and extensive personalization features. The song is challenging enough on expert mode, not to mention played at increased tempo and without missing a single one of the thousands of cues. The streamer stated requiring months of practice to accomplish.

“Guitar Hero offers a, imaginary experience. Just as with Call of Duty, that doesn’t mean you should use a real gun and enlist,” says DragonForce guitarist Herman Li.

DragonForce previously wrapped up a successful tour when Through the Fire and Flames was featured on Guitar Hero III, yet he explains it made them a household name. “I remember our distributors informing us that our records were moving rapidly,” he says. “Popularity surged when we next toured, and we were playing just before the headliners on the Mayhem festival.”

In fact, the band's visibility from Guitar Hero was so immense that it risked overshadow all other the band has done. Recently, the song was used in promotional material for Despicable Me 4. “Previously I thought otherwise, but now I accept it,” Li says. “Should you just listen to one DragonForce song, it’s totally cool – everyone’s got their own musical journey and I’m glad we played a role in fans' experiences”.

Enduring Legacy from the Iconic Controller

Top-tier marketing, whether it’s for automobiles, apparel or video games, goes further mere transactions – it evokes a desire. Did Guitar Hero tap into that? “Precisely what we were trying to create,” Dornbrook says. “The excitement of performing as a music icon in the spotlight. Since the beginning, the co-founders felt that there’s an instinctive human desire to create songs, and they wanted to leverage innovation to enable everyone to do it”.

The majority of Guitar Hero games were released in just a half-decade from 2005 to 2010, including derivative titles like the DJ version, including a turntable controller, and the band-focused game. After that, the publisher’s interest in plastic instruments waned, except for a brief comeback several years later.

Games like Clone Hero and newer releases have maintained the scene active, with expectations of something from the original publisher in development. Recently formed developers has entered work on its debut rhythm-based title. Original co-founders are both involved in advisory roles. Are gamers prepared to welcome a new entry in the spirit of Guitar Hero?

“We thought those games might become similar to sports games allowing annual releases,” he remarks. “There’s so much new music it could remain perennially popular, thus I remain optimistic. It's entirely possible why it can’t persist for future fans.”

Keith Lopez
Keith Lopez

A seasoned field service consultant with over 15 years of experience in optimizing operational workflows and implementing innovative management solutions.